Bolton Footwear

Complete Branding solution - From Logo to National Store roll-out

Bolton Footwear is a dynamic role-player in the footwear manufacture and wholesale trade.

With more than 20 brands in their stable, they provide customers with shoes that is synonymous with style, comfort and quality.

Envision had the opportunity to refresh their Corporate Brand to update and propel it into a demanding modern-day retail marketplace with confidence.

The new Identity needed to inspire unity and have the ability to carry the company and its wide variety of brands into the future, whilst still honouring its rich heritage and values of trust and quality.

The bold use of orange complimented by a black and white palette echoes an underlying strength and endurance.

With the role-out of the new Corporate Identity came the development of a new Company Profile that is visually striking and professional – underpinning the company’s core values and showcasing a multi-faceted company motivated to succeed.

Envision supported the client with their in-store graphics of all their independent Retail Stores from Concept to Lifestyle. To ensure consistency in their Brand Communication across all their shoe ranges.