Cooline Logistics

Corporate Identity Development

Cooline Logistics is situated in Ladysmith, Western Cape. They are a freight and cargo company providing logistical support to other businesses across South Africa. As a fast growing company, they required a strong visual corporate identity that they could use to brand their fleet as well as other brand touch-points required in the market segment they operate in.

The logo incorporates the support of an emblem representing the travel points between two destinations – from start to finish. It is integrated within a clean, strong graphical logo and characterises their approach to their business to provide fast and reliable service to their customers.